Search Engine Optimization helps a website get higher traffic, increase visibility and satisfy search dictums. It’s not simple to succeed in online advertising; hence the reason you need SEO best practices. The number of websites increases daily which makes it very competitive to rank your page. The following are technical areas of SEO that you should know before starting any page:
– Progressive Web Apps: A website starts as a standard web page using PWA, in a browser. It eventually prompts the user with “Add to Home Screen” once they start exploring the web page. PWA is added to the user home screen. It appears and functions as an app. This is one of the latest SEO best practices you should try.
– Loading Speed: With a lightning speed internet connection and enhanced device performance, we all like aster websites. Google is likewise rewarding sites that load faster with better ranks.
Google easily lists a hundred or so ranking factors which are used by millions of domain owners across the world in an attempt to make successful websites. The following are the SEO best practices that you can use to increase the visibility of your page:
1. Incorporate the target keyword phrase into your domain name URL
By incorporating your domain name URL with your target keyword phrase, you provide a distinct advantage in having your website ranked according to the target keyword phrase. For example, if your target keyword is “car painting” you should a domain name like “car-panting-service.com” which will give you an added advantage. Many of dot com names have been taken, but with a little creativity, you can come up with a better name which incorporates your target keyword phrase.
2. Use an optimized title meta tag
An essential element in your page is your title tag. It should have a range of 70 characters and you shouldn’t keyword stuff your title, but at the same time, you should put your most crucial keyword phrase into your title. For example. So as an example, “Car Panting- Best Car Panting Service Online” can be a great title to use. You should avoid repeating the same title tags within your website. Each post or page on your site should use a different title, optimized for different or related keywords.
3. Monitoring quality content
Even if you hire the best search engine optimization company to handle your website, download the best SEO tools for free or use top SEO software to maintain it. You need to make a continuous effort at maintaining the quality of your website content. Relevant new data, hi-quality audio-video visuals, a well-researched write-ups with keywords, etc. are some key factors to attain high visibility in the rankings.
4. Keeping Abreast of the latest search engine algorithms
It is advisable to be aware of the latest algorithm updates of major search engines like Google and make changes in the website accordingly. Avoid copying or duplicating contents from other sources, don’t stuff your pages with keywords and be cautious of Search engine optimization scams that are offered as quick techniques to high search results. Black hat practices can make Google ban any website from their search engine listing.
5. Always use H1 and H2 heading tags
Using heading tags helps the search engine know what your page is all about. The heading tags are used to format your page content instead of using standard text because search engines look for H1 to reinforce what the page is about. H1 should be used once in your page and should be part of your primary target phrase. H2 can be used more than once and should come after H1 tag on the page and can include more than one of your targeted keyword phrases.
6. Integrating machine learning
Artificial Intelligence (AI) can be incorporated into the search engines. The integration of machine learning with Google’s search algorithm affects the use of SEO techniques. You can use machine learning to block sites which practice back hat SEO techniques.
By following the above SEO best practices, you will have a well-optimized web page and website that will make it easy for the search engines to determine what your web page is about and which will give you a distinct SEO advantage over the vast majority of your competition. Combine these practices with useful, helpful content, and you will be well on your way to SEO success.