5 Traits Of A Powerful Blog Post


Perhaps, you cannot remember the number of hours you spend writing blog posts but for several reasons, your blog posts are not getting the level of traffic you hoped for. The number of people viewing your posts is low and in the worst case, no one is reading them. To be a successful blogger, you should do more than just bring some words together, post them on your website and wait for people to read them. As a blogger, you will have to develop several strategies to ensure that your blog is a success. A quality blog post should contain some key features to keep people coming back and reading. If the content is of great quality, they will want to share it with their friends on social media and through email. So, here are the five traits of a powerful blog post.

–  Should have the right structure

The structure of blog posts is among the many traits that people overlook when creating blog posts. Without the right structure, your website will look scatter-brained and unorganized. No one would spend his/her time reading such content. The perfect structure will make your blog content skimmable, readable and shareable. Furthermore, if you maintain one structure in all of your blog posts, your audience will know what to expect from you and they will start trusting you more.

When creating your blog content, start with an intro and use it to hook your audience. The intro also provides you with a chance to show your personality and writing style. Skimping on the blog’s intro is a big mistake that you should highly avoid because a good intro will grab the attention of the readers and make them want to read to the end. You can use the intro to present the problem in a relatable way, introduce some statistics or share your personal story.

The body part of your blog post will definitely consist of many points. Start by breaking the points into logical headings and their subheadings. Big text walls are unappealing and will be hard to read. Absence of headings and subheadings in your blog posts is likely to send the readers away. Start seeing every heading more like a mini blog post. All mini posts should transition into the following mini post smoothly. Make your personality known to the readers.

The conclusion should be at the end of your blog post. If you said something that your readers liked, they will definitely want to hear some more from you. They might also be interested in purchasing some of your products or services. That means that you should conclude the blog post with a stronger call-to-action. A quick example, you will need to navigate the readers towards other blog posts so that they can keep reading.

–  Use visual content

Written content is the best way to boost your ranking on the major search engines. However, videos, infographics, images and slideshows are crucial features that will take your blog posts to the next level. They will help you avoid very large text wall – images might work perfectly along with subheadings. Statistics show that around 65 percent of people who regularly use the internet are visual learners. Simple infographics will go a long way to educating them.

–  Include reliable information

Most people will not visit a blog with the hope of finding interesting information. They will go there hoping to find the information that they are looking for. Maintenance of clear focus is among the important features that should not miss in a successful blog. The blog post should not be a one-stop shop for the readers. You should niche down the blog to one major area of focus so that the audience can know what to expect in your blog each time they visit. They will not have to sift through useless information to get content that they can easily relate to and that will keep them coming back for more.

A quick example, if you would want to write about money, you should come up with a better way of niching down. You could write about money-saving tips or investment opportunities. Even though narrowing the focus will limit the readership, people will see your blog as a credible source of information. A blog that maintains focus will establish you as an expert and make the readers start trusting.

–  Internal Linking

Ensure that your website visitors will remain on the site for a long time. As we have already stated, you can use call-to-actions in the conclusion. However, you should focus on that in all parts of the blog post. The content team at https://profitsurgeseo.com encourage creating more quality content so that you will have adequate stuff to link to the new content you make.

Each time you create a blog, you should link it to the content you created previously. Avoid linking to the homepage and focus on the contact pages, blog pages and the service pages. Ensure that the links are relevant and do not stuff a post with links because that will tell your readers that you are desperate for their attention. Internal linking will also improve the ranking of your blog on the major search engines.

–  Appropriate length

Choosing a length for your blog posts can be tricky. Some bloggers believe that the best posts should hover somewhere around 50 words and others claim that it should be below 1000 words. However, you should make your blog post as long as necessary. What do I mean? You should use your posts to explain your ideas, concepts and thoughts clearly. If you just need 400 words to explain your points, the length is right. If you can provide high engaging content in a readable way, you will keep your audience coming back to your website.


Clearly, it will take more than perfect grammar and several fun facts to create a successful blog post. You will have to implement the above blog features if you want to attract many people and keep them coming back to the site for more helpful information. If you are already confused about the features, you should not worry. We are here to help you.

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